Strategic repositioning

We fully integrated our Commercial Focus approach with Sales, Revenue, eCommerce, & Marketing. This centralized, collaborative method enabled us to gather a deeper understanding of the hotel and community, making it possible to develop a consistent, cohesive strategy to target new customers.

Our regional eCommerce team drove traffic to our direct channels, while engaging heavily with OTA marketing managers to ensure ever-present, high-quality content. We used aggressive yield management strategies that proved effective in driving business.

By engaging more with the local community with the Hilton Spirit culture team, we were able to extend our reach, and learned there was a local need for more Kosher-focused dining and events. To meet this need, our Catering and Events team updated their menus with more Kosher items, which then drove revenue.

We have increased volume by 41% and revenue by 83%, despite being in a location with increasing inventory in the market. Our overall GOP improved by 44.7%.

• Recipient of CEO Light and Warmth Award
• Hilton Hotels and Resorts H360 website award
• Great Place to Work
• Human Resources Circle of Excellence